CEO Stories with Kait Hill, Rock City Digital

GOING OUT ON HER OWN

Hill was no stranger to work when she founded Rock City Digital some seven years ago. She had started working at 15, and by 20 had already switched from working in politics to having her first corporate job. Less than optimal treatment in both her political job and her agency job convinced her she could do a better job of running a business and being a boss, so she took the leap. Her thinking was, “If they could do it, I figured I probably could too.”

CREATING A POSITIVE CULTURE

The last straw in her agency job, Hill says, is when she was bullied about a commission and the higher-ups refused to do anything about it on the basis that the person in question was a “high-performer” – as was Hill herself. She vowed then to not only create a great business but a great place to work, and she is constantly focusing on how she can help not only her clients, but her employees succeed.

THE FUTURE OF BRANDS

Covid changed branding, says Hill. The fact that individual content creators had enormous amounts of time on their hands combined with the fact that everyone’s focus was on remote work and digital experiences put extra emphasis on video, and platforms became more welcoming and competitive about video content. The consumption of content and the type of content in favor changed simultaneously, giving enormous power to creators. She predicts that personal brands are becoming the next cornerstone of marketing.